Describe it
Type what the form is for, in your own words. Or tap an example to start.
Loonwick Forms
Make your form in seconds with the Loonwick Web Forms Agent.
Say what you need in a sentence. The Loonwick Web Forms Agent drafts the questions, the answer types and the wording. You check every line, change what you like, and publish.
Part of Loonwick Forms: your forms, every response saved in one place, and a private back office to follow each inquiry. Included with Loonwick Premier.
The Loonwick Web Forms Agent
From idea to live form in three steps
The Loonwick Web Forms Agent drafts it
In a few seconds you have the questions, the right answer types, and the choices that suit your kind of business.
You make it yours
Read every question, change anything, preview the whole form, then publish it. Nothing goes live until you say so.
Why the Loonwick Web Forms Agent is good at this
It already knows what a good form looks like for your business
The Loonwick Web Forms Agent works from a library of 100 kinds of business forms, each with the questions that kind of form really needs, the usual choices, and what to leave out. It also learns from how business owners refine their drafts, and we review what it learns before it is used.
- Roofing
- Plumbing and HVAC
- Cleaning
- Landscaping
- Salons and barbers
- Spas and massage
- Fitness studios
- Restaurants
- Catering
- Wedding venues
- Photographers
- Law firms
- Accountants
- Real estate
- Contractors
- Auto repair
- Pet services
- Dental offices
- Churches
- Nonprofits and volunteers
- Schools and camps
- Property managers
- Software demos
- Job applications
Careful with private details
It never asks for card numbers, passwords or medical history, and it keeps health questions off your form.
Writes the confirmation too
Ask the Loonwick Web Forms Agent to write the email your customer gets after they send the form, and see it live before you save.
Only what you type is shared
The Loonwick Web Forms Agent sees the sentence you type and your question wording. It never sees what your visitors answer.
Everything else you get
A full forms service, not just a form
Build by hand when you like
Pick from common questions or write your own, show a question only when it applies, and preview the whole form before publishing.
Looks like your brand
Add your logo and color, and choose your own button wording. The form blends into your page, or sits in a framed panel. On the Loonwick plan, the small “Powered by” tag can be hidden.
On your site, or on its own page
Paste one short snippet into your website, or share a short link to a page that holds just your form. Show a thank-you message or send people on to another page.
Every response saved
One inbox you can search, with notes on each inquiry and an export to a spreadsheet. Suspected spam is set aside, not lost.
Follow every inquiry
Move each one from New to Contacted, in conversation, then Booked or Lost. Your dashboard shows where inquiries stand, when they arrive, and who is still waiting for a first reply.
Know right away
An email the moment someone sends a form, a nudge if an inquiry sits unanswered for a day, and a short summary every Monday. Send responses on to your other tools if you wish.
A confirmation for your customer
The person who filled in the form gets a branded email so they know it went through. Write it yourself or let the Loonwick Web Forms Agent draft it.
Your team, with the right access
Invite your staff to read and follow up on inquiries. Owners keep control of the forms, the team and the export.
Kept private and safe
Each client’s forms and responses are kept apart from everyone else’s. Your forms set no cookies, and there are no ads and no trackers.
Online form builder: common questions
What is Loonwick Forms?
Loonwick Forms is an online form builder for small businesses. You describe the form you need, and the Loonwick Web Forms Agent drafts the questions. You read every question, change anything you like, and then put the form on your website. Every response is saved in a private inbox, and you get an email the moment one arrives.
Do I need a website from Loonwick to use it?
No. Loonwick Forms works on any website you already have. You paste a short piece of code where the form should appear, or use the iframe option. It is also included with Loonwick Premier, our website plan.
How much does an online form builder like this cost?
You can try Loonwick Forms free for 7 days, with no card needed. After that it is $34.99 a month on its own, or it comes included with Loonwick Premier at $99 a month.
What can a form do?
Short and long answers, radio buttons, dropdowns, tick boxes, first and last name boxes, photo and PDF uploads, hidden fields, questions that appear only when they apply, and multi-step forms with Next and Previous. You can also send every new response to another tool by web address.
What happens after someone fills in my form?
The response lands in your private inbox and you get an email. You move each inquiry through simple stages (New, Contacted, Two-way conversation, Booked, Lost), add notes, and enter what a booked job was worth. You can assign inquiries to the people on your team and get a re-alert if an urgent one has not been answered.
Who is Loonwick Forms for?
Small businesses that take requests, quotes, bookings, applications or questions through their website, such as trades and service businesses, shops, schools and camps, and property managers.
Two ways in
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New to Loonwick Forms
Want it on your site?
Start your own 7-day trial in a minute, no card needed, or tell us what you need and the Loonwick team will get back to you. Loonwick Forms is included with Loonwick Premier.
Already a client
Go to your back office
Sign in to read your responses, follow up on inquiries, change your forms, and use the Loonwick Web Forms Agent.